What is SEO?
SEO (Search Engine Optimization) is, as the name
implies, the optimization of a website for the
search engines. This involves making a website
search engine “friendly”, using proper linking
techniques to aid the spiders in determining
your site’s relevance and optimizing offsite
strategy for affecting natural placement.
Search engines use what are known as “spiders”
which “crawl” the web collecting information
about each website it visits. Making a website
search engine friendly really means making it
friendly for the spiders that crawl your site.
This requires an in-depth understanding of how
spiders work, allowing you to code your webpage
in such a way that spiders don’t get confused
about what your webpage is about.
At Big Boulder, our SEO experts at Orange Soda are experienced,
passionate “gurus”. They regularly attend search
engine shows nationwide, subscribe to industry
publications, and cultivate relationships with
search engine “insiders” to maintain the solid
and current understanding of search engines and
optimization techniques necessary in an ever
changing industry.
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