User Friendly
Technology
Technology often conjures up http://www.boulderinternetguide.com/images of the
Starship Enterprise: lots of buttons and
switches, requiring months of training and a
crew of five just to operate the thing. At Big
Boulder, we believe that technology should make
life easier, not more complex.
Displaying information from huge pools of
analytics data and making it easy to understand
is no easy task, which is why a simple tool for
measuring marketing data has never existed…
until now.
Our tools are built from scratch, implementing
ideas gleaned from years of hands on experience.
At a glance, you’ll be able to see exactly where
your marketing campaigns stand and be able to
make informed decisions on what needs tweaking
and what doesn’t.
We want you to have as much information
possible, but in an easy to use format. Our
online reporting system can give you specific
details for all of your online campaigns, or
aggregated data for a quick overview. With just
a couple mouse clicks, you can see how much
traffic you are receiving, your conversion rate,
where the traffic is coming from, and so much
more.
And if you ever don’t understand anything, you
can always call your friendly account rep for
personalized help so can understand exactly what
it all means.
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