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TWO INCREDIBLE FORCES
COME TOGETHER AS
SPIDER-MAN MEETS
NBC'S "HEROES"
FOR A NIGHT OF EVENT
PROGRAMMING
Exclusive Six-Minute
Scene from Spider-Man™ 3 Debuts Online at
NBC.com Following Cliffhanger Episode of “Heroes”
Spider-Man™ 3
Scene to be NBC.com’s First HD Stream
 CULVER
CITY and BURBANK, Calif., February 28, 2007 – As
Peter Parker’s Aunt May once said, there’s a hero in
all of us. That will be true as Monday, March 5,
becomes a night of heroes – Columbia Pictures, in
anticipation of the release of Spider-Man™
3 on May 4, will air an exclusive one-minute
clip from the film during the broadcast of a
cliffhanger episode of NBC’s top-rated new show
“Heroes,” then premiere 7 minutes and thirty seconds
from the film online, exclusively on
www.NBC.com , for 24 hours.
As “Heroes” moves
towards the exciting conclusion of its second story
arc of its first season, viewers of the show and
Spider-Man fans will get a look at Spider-Man™
3 with a brand-new 60-second clip from the movie
that contains a cliffhanger of its own. Then,
immediately following the broadcast, Web-crawling
viewers and moviegoers can go online to catch the
premiere of a revealing six-minute film sequence
that will have viewers on the edge of their seats as
it is streamed in high definition at
www.NBC.com
“‘Heroes’ and Spider-Man
both share a common theme: everyday people and how
they deal with finding themselves in extraordinary
circumstances,” said Valerie Van Galder, President
of Domestic Marketing for the Columbia TriStar
Motion Picture Group. “Because of that, this is a
great programming marriage – it makes for a night of
event television and a rare opportunity to see a
scene from one of the summer’s most highly
anticipated movies. We couldn’t be more excited to
unveil six minutes of the movie to help whet the
appetites of Spider-Man fans everywhere.”
“We’re so pleased to be
teaming up with Columbia Pictures to present our
audience with such an exciting event,” said Vivi
Zigler, Executive Vice President, NBC Digital
Entertainment and New Media. “This partnership not
only gives our users an exclusive sneak-peek at
Spider-Man™ 3 – a film they will
undoubtedly want to see – but also increases the
richness of their experience by allowing them to
stream it in HD, a first for
www.NBC.com .”
The one-minute
Spider-Man™ 3 clip will drive viewers to
NBC.com to see the exclusive six-minute scene from
the movie, which is NBC.com’s first-ever HD-streamed
presentation, on any platform. The event will be
promoted with ads in USA Today, Los
Angeles Times, New York Times, and TV
Guide, as well as online and on the radio. It
will also be heavily promoted on NBC.
Columbia Pictures’
Spider-Man™ 3 reunites the cast
and filmmakers from the first two blockbuster
adventures for a web of vengeance, love, and
forgiveness that will transport worldwide
audiences to thrilling new heights on May 4,
2007.
In Spider-Man™
3, based on the legendary Marvel Comics
series, Peter Parker has finally managed to
strike a balance between his devotion to M.J.
and his duties as a superhero. But there is a
storm brewing on the horizon. When his suit
suddenly changes, turning jet-black and
enhancing his powers, it transforms Peter as
well. Under the influence of the suit, Peter's
pride and overconfidence take hold and he begins
to neglect the ones he cares about the most. As
two of the most-feared villains yet, Sandman and
Venom, gather unparalleled power and a thirst
for retribution, Spider-Man's greatest battle is
the one within himself – he will need to
rediscover who he is and what makes him the hero
people love.
Columbia Pictures
Presents A Marvel Studios/Laura Ziskin
Production Spider-Man™ 3 starring
Tobey Maguire, Kirsten Dunst, James Franco,
Thomas Haden Church, Topher Grace, Bryce Dallas
Howard, James Cromwell, Rosemary Harris, and J.K.
Simmons. The film is directed by Sam Raimi. The
screenplay is by two-time Oscar®
winner Alvin Sargent and the screen story by Sam
Raimi & Ivan Raimi and based on the Marvel Comic
Book by Stan Lee and Steve Ditko. The producers
are Laura Ziskin, Avi Arad, and Grant Curtis.
The executive producers are Stan Lee, Kevin
Feige, and Joseph M. Caracciolo.
About Columbia
Pictures
Columbia Pictures,
part of the Columbia TriStar Motion Picture
Group, is a Sony Pictures Entertainment company.
Sony Pictures Entertainment (SPE) is a
subsidiary of Sony Corporation of America (SCA),
a subsidiary of Tokyo-based Sony Corporation.
SPE’s global operations encompass motion picture
production and distribution; television
production and distribution; digital content
creation and distribution; worldwide channel
investments; home entertainment acquisition and
distribution; operation of studio facilities;
development of new entertainment products,
services and technologies; and distribution of
filmed entertainment in 67 countries. Sony
Pictures Entertainment can be found on the World
Wide Web at
http://www.sonypictures.com
About NBC
Entertainment and NBC.com
NBC
Entertainment develops and schedules
programming for the network’s primetime,
late-night, and daytime schedules. NBC’s
quality programs and balanced lineup have
earned the network critical acclaim, ratings
success, particularly among young, upscale
viewers, and numerous awards, including more
Emmy Awards than any network in television
history.
NBC.com is
the most visited broadcast television
site and the online home for the most
affluent and educated broadcast
television audience including unique
offerings, such as interactive content,
text and video blogs, and more.
FOR
MORE INFORMATION:
Steve Elzer
Senior Vice
President, Media Relations
Columbia
TriStar Motion Picture Group
310-244-7142
steve_elzer@spe.sony.com
Joe Libonati
NBC Digital
Entertainment
818-840-3050
joe.libonati@nbcuni.com
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